Magnum Corporation Bags Automation – Retail Award at the
Kuala Lumpur, Malaysia
Malaysia Technology Excellence Awards 2023
The company is recognised for revolutionising the NFO industry with the introduction of its pilot Self Service Kiosks (SSKs) initiative.
– Magnum Corporation (Magnum) has been named the winner of the Automation – Retail Category at the prestigious Malaysia Technology Excellence Awards 2023 for its outstanding efforts in leveraging technology to transform the Number Forecast Operators (NFO) industry and drive economic growth in Malaysia. An award presentation was held last May 8th
at the Intercontinental Kuala Lumpur.
Magnum is recognised for revolutionising the NFO industry with the introduction of its pilot Self Service Kiosks (SSKs) initiative. The first-of-its-kind SSKs were recognised for enhancing customer experience, improving operational efficiencies, and promoting sustainability in Malaysia’s NFO landscape.
“We are truly honoured to be recognised for our efforts in spearheading digitalisation initiatives. As a customer centric organisation, Magnum is pioneering the way in providing modern in-store purchase experiences, and retail automation is one of our key strategies in transforming the company from conventional to extraordinary. Our SSKs play a vital role in this journey, truly transforming the NFO industry. This prestigious win is a testament to Magnum’s commitment in accelerating growth and promoting a sustainable future by converting a traditional business model to a modernised retail automation model with technological innovation,” said its Executive Director, Krian Upatkoon.
Rolled out in January 2023 as a preliminary pilot and proof-of-concept initiative, their SSKs are providing customers with a seamless, omnichannel brand experience, offering greater speed and convenience to complete their transactions accurately and without having to wait in line. The implementation of the SSKs is also driving Magnum to achieve its environmental, social, and governance (ESG) goals. By eliminating the need for paper play slips, the kiosks have significantly reduced paper waste and resource consumption, supporting the company’s commitment to sustainability and responsible business practices.
“For over half a century, the NFO industry in Malaysia has traditionally relied on a conventional retail model. This has led Magnum to innovate, leading the charge in providing more modern in-store purchase experiences with our SSKs. The bar is also constantly rising to produce digital innovations that will continuously improve overall customer experiences. Our transformation journey not only focuses on innovative digitalisation strategies that will revitalise our business and improve operational efficiencies, but also deliver unmatched customer experiences,” said Chong Fhui, Magnum’s Executive Vice President – Group Chief Operating Officer.
This prestigious honour serves as a driving force for Magnum to continue its pursuit of innovation and excellence. Magnum is resolute in its efforts to develop solutions that enhances customer experience and promotes sustainability. The company also remains committed in leading the NFO industry towards driving the nation’s economic growth and providing more innovative and personalised customer experiences.