For over five decades, Magnum has been striving to turn hopes and dreams into reality. Today, with Live Life Your Way, we inspire our players to create the best version of their lives, one with boundless possibilities.
Our story began in 1968 under the name Empat Nombor Ekor Berhad.
In 1977, we transformed into Magnum – refreshing the logo, giving it a sleeker look and inserting the iconic ‘M’.
Eventually in 2002, our blockorated into the logo as a finishing touch.
In 2018, we gave ourselves a makeover that was both optimistic and engaging. Keeping our iconic yellow-on-black look, we transitioned from what was once a strong and assertive logo to a more inviting one.
We’ve come a long way since 1969, when we opened our first ever outlet in Jalan Kinta, Penang.
This was what our outlets used to look like before 1987.
This was what our outlets looked like when we first showed off our new name to the world.
In light of our 50th birthday in 2018, we gave our storefronts a refreshed look. Moving forward, they will continue to undergo uplifts in stages in order to remain relevant.
Our first store signs reflected our original name in a big, bright and apparent way.
After transitioning to Magnum, we gave our signs a more contemporary look.
With even more desire to strike attention, we then used a 3D logo that housed an infinity triangle and angular perspectives.
When we refreshed our brand identity in 2018, we also updated our store signs to reflect our new versatile nature as leaders of Malaysia’s gaming landscape.
In 1985, we went from basing our 4D results on various race results of local Turf Clubs to revolutionizing a new method by using our very own manual drums.
A year later, we became the first to move to electromechanical draws in Malaysia, innovating how 4D draws were conducted entirely.
Now, after 5 decades of progression, our draw machines are able to cover an extended portfolio of our games.
Back in the day, the numbers on every ticket had to be written by hand.
These tickets improved with time, and by 1988, they had fostered enhanced security features – making them more durable and ergonomic.
In 2007, we started printing on thermal paper rolls and in 2014, we pioneered our very own QR code which allowed players to use our mobile app to scan their tickets.
In 1969, we were the first to be granted a license to promote, operate and manage 4D forecast betting in Malaysia.
Magnum 4D Jackpot was proudly introduced to the world in 2009 – the first of its kind ever created.
Following its success, we then launched Magnum 4D Jackpot Gold in 2016.
In 2018, we diversified even further with Magnum Life – the first game in Malaysia that rewards winners with RM1,000 every day for 20 years.
Today, the Magnum Tree serves as a reflection of our growth as leaders in the nation’s gaming industry, while also symbolizing the diverse expansion of our business.