KUCHING, MALAYSIA — MagnumCares, the Corporate Social Responsibility (CSR) arm of Magnum 4D is championing a heartfelt project in support of Persatuan Orang Cacat Sarawak (POCS) via its #ProjectMagnumHearts initiative on the MyMagnum 4D app.

Each ‘Magnum Heart’ donated to POCS on #ProjectMagnumHearts will contribute towards enhancing the mobility and comfort for the special needs people (OKU) in Sarawak. MagnumCares aims to make meaningful impact by donating lightweight and semi-lightweight wheelchairs, Roho air cushions, Ripple air mattresses, white wheelchair tyres, elbow and armpit crutches, and urinary catheters. These items will not only enhance their mobility and comfort in carrying out their tasks, but will improve their overall well-being, enabling them to lead more independent and fulfilling lives.

“MagnumCares believes in the power of ‘nobody can do everything, but everybody can do something’. This is why we aim to empower and motivate our customers to join us in this journey of making positive change via #ProjectMagnumHearts. As of April 2024, PCOS has successfully collected about 3 million ‘Magnum Hearts’ against its target of 10 million. We still have 70 over days to go before the end of this campaign. We invite our customers to download our MyMagnum 4D app today, scan their Magnum 4D tickets and donate their ‘Magnum Hearts’. Your generosity will make a positive difference in so many lives by empowering POCS’ members across Sarawak with the tools they need to overcome daily challenges to thrive and live life to the fullest!” said Executive Vice President – Group Chief Commercial Officer of Magnum, Datuk Chan Chee Fai.

#ProjectMagnumHearts is Magnum 4D’s innovative digital platform that empowers its passionate customers to open their hearts and become community heroes by supporting meaningful and inspiring projects championed by MagnumCares on the MyMagnum 4D app. By scanning their Magnum 4D tickets to obtain ‘Magnum Hearts’, they can support a variety of life-changing, community-driven initiatives for the betterment of our society. 

MagnumCares passionately advocates for the needs of diverse communities nationwide, actively seeking innovative and sustainable solutions to enhance their quality of live, embodying its ethos of ‘For You, With You’. 

For more details on MagnumCares and #ProjectMagnumHearts, please visit https://bit.ly/ProjectMagnumHearts-SM